Imagination Unlimited International, IUI, is a US-based international agency representing Wine, Spirits, Liqueurs, and other Specialties.  IUI operates in the Americas, Europe, Asia, Australia, New Zealand and throughout the Pacific Islands.

The company was formed in 1998 by Beverly Walker Johansson (formerly of PARBEL) and Lars G. Johansson, (formerly of Hiram Walker/Allied Domecq).  Together they represent over 50 years of International Duty Free and Domestic sales and marketing experience in the luxury brands and gourmet products industry.

Beverly and Lars have been honored with numerous awards and appointments.  Most recently they were awarded a Frontier Award earned a Frontier Award for "Brand of Year for Inniskillin Icewine". Additional awards they have earned collectively include:  Frontier Best Marketing Campaign in 1986, Frontier Person of the Year in 1987. In 1988, Lars became a Mousquetaires d'Armagnac and in 1995, he was named "Keeper of the Quaich".

IUI is in the brand building business and have achieved a ranking from 1000 to the top ten in the world. IUI aims to offer unique, high quality products, with rare availability on the domestic market outside Europe, for the discriminating traveler. Due to their uniqueness in presentation and excellence, IUI's products are also attractive to the non-wine and spirit consumer for the purpose of collecting and gift giving.

IUI’s wide range of styles and presentation has won several international awards and acknowledgments for product design and innovation. Often referred to as the "art in the glass", IUI's products have been widely praised throughout the world. Not only are our products referred to as "art in a glass" but the bottle itself is an object of art. Renowned Swedish artist, Leif  Holmqvist, included two of our products in a painting (click here to view painting).

IUI is also a member of the International Association of Airport Duty Free Stores (IAADFS).